Editorial principles
Show your work.
The receipts matter more than the rant. Every article is personally approved by Sonny Saggar before it is made public.
Not another list of obvious purchases
No generic ten-item lists designed to harvest clicks, no unsupported savings estimates and no interchangeable advice that could have been written without reading a single study. Every investigation needs a specific claim worth testing, real-world stakes, original sources, a fair counterargument, actual limits, and an action that follows logically from the evidence.
Evidence first
Prefer primary randomized trials, systematic reviews, clinical practice guidelines, official regulator notices and transparent public datasets. Distinguish randomized findings from observational associations. Name relevant study populations, outcomes, dates and limitations.
Exceptions always
A drug may be bad for routine use but valuable in a specific emergency. A free fix may help everyday symptoms but must not replace needed diagnosis or care. Every issue explains those boundaries and serious red flags.
Money claims require receipts
Use documented prices or reimbursement data and distinguish retail prices, wholesale acquisition costs, billed charges and what patients actually pay. Avoid suggesting every hospital or insurer charges the same.
Humor without contempt
Wit belongs in the language, not in contempt for patients or honest clinicians. Strong headlines should accurately describe the evidence beneath them.
Corrections and conflicts
Material factual corrections are dated and explained on the affected article. Identifiable commercial relationships are disclosed. Citations should be accessible through original sources where practical.
Approval and AI assistance
Research and drafting tools may assist, but do not supply authorship or final approval. Each draft stays private until Sonny reviews, edits, replaces or rejects it. Publication, syndication, email distribution, audio and video all require explicit separate authorization.
Clinical safety
Articles are general research commentary, not individual medical advice. Symptoms such as chest pain, difficulty breathing, suspected stroke or severe allergic reactions require timely professional or emergency assessment, not a blog protocol.
