Who the Hell Is Tommy Hilfiger? The Brand Is the Brand
When I was a teenager, Tommy Hilfiger was everywhere, and I kept wondering: who the hell is Tommy Hilfiger, and why does his name mean anything? Years later, I realized that question contained a surprisingly useful business lesson. A brand isn't really a logo, a color scheme, or even a name. A brand is what people have learned to expect when they encounter that name. In today's talk, I look at how an ordinary name acquires meaning, why personal brands work the same way, and a simple question you can use to define what you want your own name to stand for. I'm Sonny Saggar, professional problem solver. Every day I address a difficult problem in medicine, AI, commercial real estate, business, or beyond. Find me at NewPhysician.org and click Discuss a Problem if you'd like to talk through a problem of your own. #Branding #PersonalBrand #Business #Entrepreneurship #TommyHilfiger #ProfessionalProblemSolver
Episode notes
When I was a teenager, Tommy Hilfiger was everywhere, and I kept wondering: who the hell is Tommy Hilfiger, and why does his name mean anything? Years later, I realized that question contained a surprisingly useful business lesson. A brand isn't really a logo, a color scheme, or even a name. A brand is what people have learned to expect when they encounter that name. In today's talk, I look at how an ordinary name acquires meaning, why personal brands work the same way, and a simple question you can use to define what you want your own name to stand for. I'm Sonny Saggar, professional problem solver. Every day I address a difficult problem in medicine, AI, commercial real estate, business, or beyond. Find me at NewPhysician.org and click Discuss a Problem if you'd like to talk through a problem of your own. #Branding #PersonalBrand #Business #Entrepreneurship #TommyHilfiger #ProfessionalProblemSolver